According to their website todaysparent.com, “Today’s Parent is a leading North American parenting source (and Canada’s #1 outlet in the vertical) for content that informs, inspires and builds a sense of community. We help parents celebrate the happy chaos that comes with having a family and remind them that they are not alone. If you’re trying to conceive, pregnant or have children from newborn to ages 9+, you’ll get insightful information for all ages and stages on discipline, health, behaviour, education, plus easy and nutritious recipes and so much more.

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Today’s Parent has been the most trusted source of parenting information since 1984. We speak to parents in a fun, friendly voice with a positive attitude. We don’t preach, and we don’t pretend to have all the answers, but, through real-life stories and expert advice, we empower parents to make informed decisions that are right for their family, and provide them with a good laugh from time to time. Our goal is to inform and inspire our audiences, and create a sense of community.”